"DISSIZIT, DISSIZIT, DISSIZIT!" (THIS IS IT, THIS IS IT, THIS IS IT!) A quote from the documentary "Style Wars" was all SLICK needed to hear when he came up with the brand "DISSIZIT!" You can read it several different ways, but the way SLICK chooses to interpret the saying would be "this is it!", the final, the end, the shit, or that we've finally arrived. The designs are courtesy of O.G. graff legend "SLICK", who had his start airbrushing t-shirts on the shores of Waikiki and worked his way to Los Angeles.
SLICK is no stranger to the clothing game; for graffiti it was "Third Rail", for skaters and punks he did "Fuct Clothing", he brought you the Asian flavor with a street twist with "Shaolin Worldwide", and he has finally come full circle back to his graff roots with "DISSIZIT!"
SLICK's art has been featured in countless documentaries, magazines, music videos, feature films and even an album cover or two, most notably "The Bizarre Ride to the Pharcyde". For more on SLICK's art, check out http://www.dissizslix.com, or on a train or wall near you.
It's difficult to track the direction of the brand because SLICK likes to change things up every couple of months. He likes to keep things interesting and fuck with what's hot that particular moment, and flipping it, but never straying too far from the graff. The brand is geared toward graff artists, as well as graff enthusiasts. Because of the countless t-shirt companies popping up worldwide, "DISSIZIT!" has decided to give back to the consumers by offering graffiti collectables with every tee purchase, as a token of appreciation for their support.
"DISSIZIT!" is still a relatively small operation, but they are able to stay below the radar and flip new products every couple of months, unlike the bigger companies who are locked in a particular trend and has to deal with seasons and trade shows. SLICK says that sometimes it's difficult to come up with dope shit every couple of months, just to have the bigger dogs come down and swoop to make a killing. Still "DISSIZIT!" continues to grow at a steady pace, unaffected by this unforgiving industry where brands pop up and disappear every day, "DISSIZIT!" is here to stay.
"DISSIZIT!" makes a sweet ass spraycan plushy. Don't sleep on these cats! Everything is limited, so if you get it, cool, if you don't, ya snoozed. Don't trip though if you miss a release, you can probably get something similar soon after from one of the hundreds of whack ass brands in stores everywhere.
